Laneige eDM Program Launched

Laneige is a celebrated cosmetic and beauty care brand, which was first established in South Korea since 1994. Laneige later became globally known following their business extension into Hong Kong, China, Singapore, New Zealand, France, Canada and USA.

Laneige utilizes eDM as promotion and advertising channel to reinforce brand recognition, enhance customer relationship and encourage customer loyalty; which lead to repeat businesses. In the cause of aid provision to Japan’s 311 earthquake victims, Laneige Hong Kong organized charity sales 「百萬連心．義賣送溫暖」during March 18 – 23, 2011. The event was promoted through eDM and it helped to raise more than HK$1.4 million donation fund for World Vision’s Japan rescue program.

Wing On Department Stores (永安百貨) Website Launched

The Wing On Department Stores Group is one of the largest and best known retailers in Hong Kong, since they operate from 1907. The group offers 360,000 square feet of shopping space among 5 outlets. Striving to continually improve their service and shopping concepts, the Group re-designed and launched a new website in March 2011.

Shopping at wingonet.com is like shopping in their stores. Integrated computer techniques enable shopping online easier than ever. The website has an extensive product directory, which allows customer to find their favourites swiftly and add them to shopping cart with simply a click. Members of Wing On Department Stores do not only enjoy regular eDM notifications on shop promotions, they can also create their own special events gift list online and share the wished gifts with relatives and friends.

Red Ant Group Website Launched

The Red Ant Group is well established restaurant chain in Hong Kong, there are 10 restaurants under operation since the group started in 1998. The Group’s restaurants, Red Ant Restaurant and Ant One Casual Dining, offer modern and innovative menu in a homely, comfortable yet stylish atmosphere.

The new website launched in January 2011 was designed in accordance to the Red Ant Group’s stylish image, which allows customers to acquire all ranges of information of the Group. Customers can locate the nearest restaurant branch through browsing the website; they can obtain menu for restaurant dining as well as home party service. News on promotions and Ant club are also regularly updated online.

Email Marketing Solution for Red Ant Restaurant (紅螞蟻)

Red Ant Restaurant (紅螞蟻) is one of the renowned restaurants in Hong Kong. In order to deliver the latest news and promotion message to their valued customers, Red Ant Restaurant starts using our email marketing solution. InMart eDM platform helps them increase brand awareness and retain customers relationships.

A measurable report will be provided to our clients after eDM has been sent, the report shows how many users read the campaign, how many successful and failure deliveries etc. Most importantly, we handle domain keys for the sender of Red Ant Restaurant to ensure running as safe email marketing compliant with OFTA law.

Imperial Bird’s Nest Baby’s Photo Shooting Competition官燕棧健康活力BB攝影比賽

Recently, we assisted our valued customer, Imperial Bird’s Nest (IB Nest官燕棧), to carry out a voting campaign in Facebook. Fans of IB Nest can participate in this competition and upload their baby’s photo, public can click “like” button for voting purpose. This tactic of facebook marketing brings more than thousands of fans joining in a month.

Launching Facebook Marketing Campaign is an effective way to increase brand awareness, fans of your brand can receive the latest information through the facebook platform and give feedback to your company.

For more information, please visit:
http://www.facebook.com/ImperialBirdsNest

Email Marketing Solution for SC Storage (時昌迷你倉)

SC Storage (時昌迷你倉) is one of the leading mini storage operators in Hong Kong, they have over 6,000 mini storage rooms in 21 different locations. Their sales of mini storage units and services are consistently growing by using intensive marketing tactics, email direct marketing (eDM) is one of the keys for their success.

SC Storage has been our valued customer since 2007, we have developed several e-newsletters in different design concepts and templates to match with their promotion themes. They are using our eDM as email marketing strategy for sending monthly newsletter, welcome mail, latest news and announcements to their customers, our eDM platform helps them to generate more profits, increase brand awareness, build positive brand image and retain customers relationships. The report shows how many users read the campaign, how many successful and failure deliveries, most importantly, we handle domain keys for the sender of SC Storage to ensure running as safe email marketing compliant with OFTA law.

In the Information Technology Century, communicate with customers in an efficient and effective way are very important. Internet marketing is one of the essential tools for an organization to growth, our email direct marketing (eDM) and online marketing services can help you be an outstanding company in the market. With this solution, you may always send out personalized email content by our mail merge function and increase the read rate of your campaigns.

Web Design for CMA (香港中華廠商聯合會)

CMA is a not-for-profit chamber of commerce and one of the most representative industrial associations in Hong Kong.

In order to facilitate the operation and communication of CMA for its members, InMart designed their website with the use of content management system (CMS), email marketing services (eDM), membership system and tailor-made features.

We also provided advices and solutions to different divisions of CMA for the development of their e-commerce platform.

Launch of Government’s Workplace English Campaign (職業英語運動)

The Hong Kong Government launches the Workplace English Campaign in 2000 to heighten public awareness of the importance of having a good command of English in a workplace environment and to improve the knowledge of English among the working population in Hong Kong.

We provided web design services which caters video support, multi-language support and plain text version to the website of Workplace English Campaign. This website can provide the users with the latest information of the Campaign.

Launched eDM Program for Consumer Brands & NGO

eDM (Electronic Direct Mailing) or Newsletter is always be considered as a cost-effective channel to enhancing the relationship of a merchant with its customers. How to avoid being regarded as spam of your emails? We go for solutions with different newsletter servers and all of those IPs applied whitelists or sender id program from popular webmails, like Yahoo!, Hotmail and Google.

An opt-in & opt-out mechanism is required, we record down each unsubscribed user and hard bounce email address that system automatically would not send to these accounts next time you release your newsletters. Reporting means a lot to you, our system provides a series of statistics like # reads, # clicks, # successful deliveries, # fail deliveries, and more. The recent brands & NGO we launched for include Sony Pictures Television, 點滴是生命, Pappagallo, 義務工作發展局, Thinking Group, 法國五月節 and more ...

Advance Caterers Website Launched

Advance Caterers Group has been operating in the catering industry for over 30 years. They have developed popular trade names such as Imperial Kitchen, Eighteen Brook Cantonese Cuisine, Ole Spanish Restaurant & Wine Bar, Go Gu Jang Korean Restaurant and E.C. Eatery. The Group now operates restaurants in a variety of cuisines from Pekingese, Shanghainese, Cantonese, Japanese, Spanish, Asian to Western.

In order to give a vivid brand image for Advance Caterers Group, InMart designed their honorable website with 4 different main themes. With the use of Content Management System & Membership System, this can greatly contribute to build customer Loyalty and Brand Image Building.

With the best effort to notify their customers for the update news of Ad-catering group, InMart designed a sophisticated Newsletter Registration System. This can ensure their customers receive the news efficiently.

Addition of Google Map can show the location of their branches clearly.

Want to try a new cuisine? Please view www.ad-caterers.com/

Facebook Application – Photo Hunt Competition for CMA

In order to draw online popularity on Facebook, InMart designed a tailor made Facebook Application – Photo Hunt Competition for it strategic partner CMA in Dec 2009.

The winner of the Competition was given with an iPhone 3GS as a prize. Nowadays, Facebook is a well known Social Media in the world. It has more than 300 million users- 5%of world population. Average user has 130 friends and more than 6 billion minutes are spent on Facebook daily.

With the use of Facebook Application can greatly help in brand building and indirect Surge of Sale revenue & popularity. We are glad to provide as the Facebook Marketing Solutions for CMA and we also believe with the help of Application campaign, the CMA tradeshow in Jan 2010 will definitely raise great public awareness on Facebook among the general public.

Check out on http://apps.facebook.com/cma_photohunt/

Minisite Campaign Launched for Alibaba

To encourage the early bird in E-business exploring and heat up the E-market in Hong Kong, InMart assists Alibaba in its latest minisite web design and campaign implement on the theme of 2010 Hong Kong Lunar New Year Fairs Competition.

We built the minisite on the purpose of an eye-catching presentation to the new generation and a functional tool for tracking the participants and the event viewers. The main solutions including online applications management, event news updating system, online polling and other interactive sections like blogging, etc.

For representing one of the biggest E-commerce platforms in the world, creativities and stabilities are of the most overwhelm concerns. We are pleased to act as the one-stop service provider for Alibaba and we also believe with the help of minisite campaign, the 2010 Hong Kong Lunar New Year Fairs Competition will definitely raise great public awareness on E-commerce among the new generations.

Check out on http://alibaba.inmart.com.hk

Facebook Fan Page for Imperial Bird’s Nest (官燕棧 Facebook Fan Page)

To deliver a vivid brand image online, we recently assisted IB Nest in Facebook Online Marketing management.

Like many of InMart’s Facebook Marketing campaign, Blogging and inviting fans to the events are the basic tools. We created several sections for E-coupons as well as other fan page notes which we help update regularly.

To match up the IB Nest branding, we designed a tailor-made facebook application quiz ‘Angel Test’ for their fans to play and spread. This tactic of virus marketing brings hundreds of fans joining in a month. We did Search Engine Optimization (SEO) and personalized URL for a search-easy function for fans.

Visit: http://www.facebook.com/ImperialBirdsNest and share with us about your angel test.

InMart Speak on CMA “Online Advertising Strategy Seminar”

As a strategic partner of CMA, InMart was invited to speak on the CMA “Online Advertising Strategy Seminar”on 8^th October, 2009. Mr. Derek Liu gave speech about the new trend of online advertising strategy and shared experiences on the success in attracting potential clients in an effective way.

Liu’s speech covered the topic of how to build an effective website and the trendy marketing methods on social media like Facebook. The flash game campaign of SC storage and Pappagallo appealed to the audience, and brought up a hot discussion among the present.

To know more about our insight on InMart Blog: http://blog.web-design.com.hk/

Launch of Imperial Bird’s Nest (官燕棧) Baby’s Photo Shooting Competition

It is InMart’s second time to run online marketing campaign for IB Nest. This time we launched a mini-site marketing campaign with the theme of healthy and energetic baby’s photo shooting competition.

The mini-site covers web design together with functions including uploading, viewing, voting, sharing and coupon downloading. Page breaks are provided to the different groups of competition. Both icon view with tags and pop-up view of the photos are built for satisfying the customer preference.

This special theme did well in attracting local parents with kids. We observed a huge increase of page viewers, competitors, and voters. The mini-site campaign success contributes to the raise of page viewers of IB Nest official websites as well.

Checked out on http://ibnest2.inmart.com.hk

Facebook Fan Page for Saint’s Alp (仙跡岩 Facebook Fan Page)

According to the trend of the youth connected longer on Facebook, marketing solutions on those social media provided by InMart has been practiced lively since earlier this year.

With many successful experiences in Facebook Management field, like SC Storage (時昌迷你倉) on Facebook; InMart currently assists Saint’s ALP in its fan page management.

Not only launched the Fan page with functional sections in bi-lingual (Chinese/English), we also carried out an interesting game of self-developed application for game marketing.

Our management including updating notes, sending invitations of events, search engine optimization (SEO), obtaining personalized URL and hosting support, etc.

Try the online game we designed for Saint’s Alp, please visit http://www.facebook.com/saintsalp

Our distinguishing advantages in Facebook marketing are trendy study, game development and one-stop support.

Please check out http://blog.web-design.com.hk/ for our insight about this new trend in internet market.

Saint Emilion Cellar Website Launched

Saint Emilion Cellar is a leading fine wine and house wine provider in the region.

We worked on a matching online branding and online shopping website along with membership system to deliver more add-value service to their members and potential clients, like Robert Parker rating and wine price searching, etc.

Besides, French Name Pronunciation for wine is available by click-in.

For personalizing discount, our system recognizes every bottle of wine for defining separate discount and shipping cost.

Saint Emilion Cellar expressed their satisfaction on the newly-launched website for facing all their demand and elegant design this week.

Now, you may like to visit Saint Emilion Cellar online at http://secellar.com/

JP Morgan Online Campaign ------- SEM and E-poll approach

As JP Morgan is moving towards E-trading targeted in the field of new generations of mainland China, they searched out for us to assist in building up a professional and trustful online image to match up with its successful branding among the international market.  

In order to catch up young generations’ eyes, we conducted a symbolic and vivid animation to make an attractive impact on the theme.

We also labeled a unique logo with direct links on the search engine (see our SEM service/links) to draw more public concerns.  E-Banner and pop-up ads on JP Morgan homepage are produced for more attentions.

An online polling is designed for collecting public ideas along with deliver a professional image of marketing trend.

Within one month’s time, the online campaign wins a large outpouring of favorable comments.

Park Central CHMS Launch /將軍澳中心屋苑管理系統發佈

With technical superiority in distinctive website design, reputable problem-solving maintenance and up-to-date web solution technologies, InMart designed the Club House management System （CHMS）specifically to meet Park Central’s need.  

Besides a user-friendly notice broad and elegant design to match the property’s basic needs, the latest version of CHMS not only offer membership management system with classified levels, but also support the users to book club facilities online with automatic invoice and database management function.

Now, you may like to visit Park Central online at http://parkcentral.tko.com.hk

E-Marketing Pioneer lectures on marketing Strategies with Facebook - 如何利用綜合市場推廣法 在逆市尋找新商機 專業座談會 (Report)

On Friday, May 29, 2009 around 3:15pm - 5:00pm, an in-depth seminar was held in the Japanese Club, Causeway Bay. Mr. Derek Liu, Marketing Director of InMart Resources was one of the two speakers who contributed on the topic of bucking the market trend with Comprehensive promotion methods.

Being recognized as a pioneer of E-marketing Solution provider, Liu introduced a foreland E-marketing Method---Marketing with Facebook. With introductions to promotion methods with Facebook and cases which demonstrate how InMart’s Facebook Management helps small to medium business with achieving ideal goals in E-business sale; Liu’s lecture attracted many concerns. The hot discussion on this up-to-date service went on after the talk and the interest of the audience increased overtime.  An additional seminar is expected to be held later this year.